IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications for the associated processes, products, and services. Emphasis will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics.Submitted articles should not have been previously published or be currently under consideration for publication elsewhere.
Conference papers may only be submitted if the paper has been completely re-written ( more details available here ) and the author has cleared any necessary permissions with the copyright owner if it has been previously copyrighted.
All authors must declare they have read and agreed to the content of the submitted article. A full statement of our Ethical Guidelines for Authors (PDF) is available.
A novel approach to targeted advertising would allow companies to offer users relevant advertisements without having to expend energy tracking and data mining putative customers and without those customers having to compromise their privacy, according to research published in the International Journal of internet marketing academic journals and Advertising..
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