CAM Diploma In Digital Marketing

Want to get ahead in digital marketing? This diploma gives you all the latest industry insights, knowledge and skills needed to plan, implement and monitor effective digital marketing campaigns. You'll also be able to implement marketing plans using the latest digital tools and practices.
With this qualification, you will gain?a clear understanding of practical considerations, including digital metrics, regulations and codes of practice.
If you have a relevant marketing qualification, you may receive an exemption of up to 50% of the course.
Marketing plans: formulating one in the context of an organisation's strategy, culture and target audience.
Market research: strengths and weaknesses of qualitative and quantitative approaches.
Consumer relationships: developing long-term relationships with customers, agencies and other stakeholders.
New ideas: recommend the best marketing communications for an organisation to interact and appeal to customers.
The Marketing and Consumer Behaviour unit covers the theories and techniques of research and consumer behaviour and their application to marketing communications. This unit is designed for individuals without previous marketing qualifications. Exemptions from this unit are available if you have an appropriate marketing qualification.
Exemptions are available for this unit if you have previous relevant marketing qualifications. Unit exemption are subject to approval from the CIM Awarding Body and ?85 fee.
Keeping track: understanding digital campaign tools in planning, implementation and monitoring of digital marketing.
Working together: how digital media channels can be co-ordinated to be more effective.
The Digital Marketing Essentials unit covers the campaign tools, their application and monitoring. You'll learn what digital marketing is about, including understanding the buzz words and main trends. It covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, regulation and codes of practice.
Creating a digital marketing plan for an organisation considering implementation, measurement and evaluation of successful campaigns:
Review: differences between digital and traditional marketing concepts and applications.
Review: the importance of target markets and emerging digital buyer behaviour.
Apply: design, measure and monitor an annual online digital marketing plan.
This unit covers the fundamental digital marketing planning concepts. You'll learn the key factors involved with the implementation, measurement and evaluation of successful plans. The unit will address issues such as relationship marketing, permission and consumer concerns around privacy, trust and security.
For Mobile Marketing in Practice, Web Analytics and Social Media Monitoring, Integrating Digital Media and Branding Units,?please see the Unit Awards section. These three units are available to study?individually if you want to widen your skills after gaining your diploma.
You can take this diploma in over 40 CIM accredited affiliate marketing attribution study centres in the UK and overseas.
If you have a marketing qualification, you may benefit from an exemption of up to 50%.
Our recommended pathway for most students is to achieve the Diploma in Digital Marketing and then, if you choose to, enhance your knowledge further by studying the specialist unit awards.
If you would prefer to study one of the specialist digital unit awards as part of your Diploma in Digital Marketing in place of the Digital Marketing Planning unit, this is possible. The chosen specialism will be reflected in your diploma title.
If you work in marketing communications, hold any degree or have a CIM Level 2 or 3 certificate, you can apply. This qualification is designed for those who currently work in marketing or are seeking to enter the industry and want to gain more specialist knowledge of digital marketing.
This diploma is ideal if you are developing and implementing digital marketing plans or working in an online team. It will teach you the essentials to understand digital planning.
The tuition fees make up the?majority of the costs. These vary depending on your chosen method of studying i.e. face-to-face or distance learning, and your chosen study centre. We recommend that you contact the study centres to enquire about their tuition fees.
To study the qualification you are required to become a member of the CIM. Your membership provides you with a wide range of member benefits including access to marketing resources, studying and professional support, plus career enhancing opportunities such as the Chartered CPD Programme. To study, you will need to join as a Studying member (Affiliate) at a cost of ?144.