Out of all the online marketing possibilities out there, you may have considered Facebook as an advertisement channel. This social giant offers various kinds of advertising that can help you improve your sales, brand notoriety and online visibility. Carry on reading to discover our 4 basic steps to help get you started.
It is easy to get lost with the multiple possibilities Facebook offers, so start off by asking yourself what you would like to get out of your Facebook facebook as marketing campaign: focus on creating a durable customer relationship or sell products directly? Facebook offers different kinds of programs for these goals.
As a product retailer you are most likely to be interested in product advertising. Facebook allows both single and multiple product placements, which can be used by uploading your entire product feed. Other options include boosting your entire website, your Facebook page, app, event, etc.
Facebook knows a lot about its users, which consequently allows you to run a super targeted campaign. This being the main asset of Facebook, it allows you to target by:
??Connections: reach not only people that have liked your page but their friends as well
??Custom Audiences: an advanced feature that allows you to upload lists of customers to reach specific people. This is often used for remarketing
You are advised to apply your knowledge about your customers in the campaign settings. Obviously you can also run campaigns on different audiences to find out which niche works best for you.
Once you have decided what and whom to target, it's time to set up the campaign! Facebook lets you organise its advertising through three levels:
1. Campaign: each campaign contains one or several ad sets. A campaign is defined by one common goal, which makes it easier to measure and optimise your campaign.
2. Ad Set: each ad set contains one or more ads. At this level you can control your budget, placement, targeting, schedule and bidding. It is recommended to organise your ad sets by audience, so you can easily find out which ads perform best.
3. Ads: for each ad you can add text and images. Make sure to vary your advertisements in order to compare their performance.
Facebook offers a simple interface for managing your campaigns. However if you're using Facebook to advertise products, you might consider using Facebook's Marketing API or a third party application to manage your product catalogue, which automatically updates product feeds following each and every modification..
You can launch advertisements starting from ? 1 a day for an ad set but equally spend thousands of euros on a campaign. You can also limit your budget either by day or for the lifetime of your campaign.
However before you get started, do the math and think about what your campaign needs to achieve. It is also worth considering that a large budget may not be necessary if you're only targeting a niche audience.
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