Analytics And User Engagement

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Learn how to analyze and effectively carry out your brand's Social Media Campaigns!

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By the end of the course, the student will be able to recognize facebook search engine marketing the concepts of social media analytics and insights

Learn to measure the effectiveness of current social media strategy and manage content accordingly

Be able to create reports from extracted data, to determine user engagement

In this course, we cover social media analytics and insights, how to extrapolate from user data on Facebook and Twitter, and determine user engagement. Third-party analytics and management platforms will also be covered, along with CPC models for Facebook ads and sponsored stories.

Section 3 - Tools to use Facebook and Twitter even more effectively: 3rd party apps

Iba Masood is currently the account director, at the Australian based social media and web design firm, 3elements Digital. She is also a co-founder of , and has received several awards for her work in digital marketing, including being nominated alongside international and regional marketing campaigns for the Internet Awards, for the launch. She started and The Fruit Bowl (a leading careers blog for students) with a $0 social media marketing budget. Iba is a recipient of the Cartier Women's Initiative Award, and has written for the Huffington Post on digital marketing and entrepreneurship.

Companies that are looking to target specific users or target markets via Social Media

Brands who want to find out how effective their current Social Media Campaigns are

Firms looking to improve their Social Media strategy and carry out more effective campaigns

The Gradberry Academy, by the leading skills and jobs website , offers live, interactive courses in new and emerging industries to over 25,000 users from field experts. Current courses available are in social media, digital marketing, SEO, SEM, Google analytics and web design, and new courses are offered on a monthly basis at